For over 40 years Aware Branding has been creating luxurious private label hair and skin care products in an effort to assist salon and spa owners in building their brand, increasing profit margins and fighting national brand diversion

Fake Bake, the choice of beauty experts and celebrities alike! Fake Bake® gives an instant sun-kissed color and develops a long lasting sunless tan by combining naturally derived tanning agents, providing longer lasting, natural-looking results.