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Aveda is one of the top prestige beauty brands in the industry that attracts millions of new guests to salons and spas every year. We offer high-performance, professional hair, skin and body care products that are created and packaged with natural ingredients that are good for you and the planet. Aveda products are in more than 8,000 professional hair salons and spas in 323 countries around the world.

Our Mission is to Care:

For Owners: A level of support and guidance unlike anyone else in the industry.

For Artists: Education & experiences—we help artists create amazing lives.

For Guests: They seek out Aveda for a soul re-setting, sensory experience they can’t get anywhere else.

For the Community: Aveda is driven by what’s right for the earth—and that still guides the decisions we make.


JOIN AVEDA and grow faster:

You’ll sell more retail, period. And more retail means more profit. Aveda retail tickets are $11+ on average. (And many are much higher.)

We refer six million new guests to Aveda salons and spas. That’s every year, sent via our website and retail stores to our network of 6,000+ salons and spas. Plus, we run national campaigns and teach best practices—all to get you new guests.

7,000 Aveda grads each year: Love Aveda, need work. As an Aveda salon or spa, you have direct access to the fresh talent from our 60+ Aveda Institutes nationwide.

Over half of the Salon Today 200 are Aveda. It’s not a coincidence. Year after year, over half of the Salon Today 200, which recognizes the best and brightest owners, are part of the Aveda network.

The Aveda Way:

As a pioneer of environmental leadership, Aveda has influenced the way corporations do business. Since 1978, our network has raised millions of dollars, awareness, and standards for the earth.

Here are just a few of our causes:

Clean Air
Clean Water
Sustainable Use of Natural Resources
Waste Reduction
Energy Conservation
Environmental Restoration
Education and Public Awareness
Support for Indigenous Communities
Breast Cancer Research and Awareness

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Because you care, join Aveda.