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Any way you look at it, Helen of Troy (Makers of Hot Tools and other professional brands) is an extremely successful company. Founded in El Paso by Jerry Rubin in 1968 as a hair wig company, Helen of Troy has evolved and grown into one of the world's leading distributors and marketers of professional and consumer personal care products. Helen of Troy has offices around the world, but El Paso remains its U.S. corporate home and is home to 500 of its worldwide 1250 employees.

Helen of Troy started in the hair care appliance business for the professional salon industry in the early 1970's and Helen of Troy has over 35 years of producing hair care appliance products for professional salon stylists. Our strength in this category is that we cater to the needs of professional stylists as we use new technology to provide professional quality products to meet their challenging and demanding service needs....

The biggest attribute of doing business with Helen of Troy is we stand behind our products and we are not a "here today...gone tomorrow" company.