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Gerry Udell, Inc. is a professional beauty sales agency that has been in business for over 58 years. It was founded by Gerry Udell in 1961 and has a rich history of success and a proud legacy.

Gerry Udell, Inc. is recognized as the largest regional sales agency in the professional beauty industry, focusing exclusively on the Northeast. They are the only rep group with eleven people solely dedicated to one territory, the Northeast, which is acknowledged by many to be the most challenging in the country. The Northeast is a heavily populated and diverse area with many different modes and venues of distribution.

Over the years, Gerry Udell, Inc. has won numerous beauty sales and marketing awards and is proud to have pioneered many of today's successful products. Co-Principles Gary and Glenn Udell are well known and respected figures in the industry. Gary is the only active principle of a professional beauty sales company to serve on the Beauty and Barber Supply Institute. He was also the first rep elected to the Manufacturers Leadership Council of the PBA.

The company’s long term success is attributed to adhering its core principles of honesty and integrity. Gerry Udell, Inc. has a highly motivated sales team of seven people with the backup support of four professionals in the office. All members of the group utilize state-of-the-art technologies including an order entry system. The company has an active presence on social media. They have a full-time person dedicated in this field to partner with both the customers and manufacturers to grow their business together.

Please visit our website for a full list of the brands we represent and a map of our territory.