omni
pba

Company Established In
1961

COMPANY INFORMATION

EMPLOYEES
1-50

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Gerry Udell, Inc. is a professional beauty sales agency that has been in business over 55 years. It was founded by Gerry Udell in 1961 and has a rich history of success and a proud legacy.

Gerry Udell, Inc. is recognized as the largest regional sales agency in the professional beauty industry, focusing exclusively on the Northeast. We are the only rep group with ten people solely dedicated to our territory, which is acknowledged by many to be the most challenging in the country, as it is a heavily populated and diverse area with many different modes and venues of distribution.

Over the years, Gerry Udell, Inc. has won numerous beauty sales and marketing awards and is proud to have pioneered many of today's successful products. Co-Principals Gary and Glenn Udell are well known and respected figures in the industry. Gary is the only active principal of a professional beauty sales company to serve on the Beauty and Barber Supply Institute. He was also the first rep elected to the Manufacturers Leadership Council of the PBA.

We attribute our success to our core principles, highly motivated sales team and use of state-of-the-art technologies including an active presence on social media.

Please visit our website for a full list of the brands we represent and a map of our territory.